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12%

That's what we'd like from Wallstreet and our investments. We hope that those responsible for producing that kind of return are doing what it takes to perform and hit the target--year over year. They better, because if you're like me, the expectations are high and patience short. Poor results lead to moving the investments onto greener pastures.

And so it is with our customers. They also want and expect more out of you this year than last. And you need to keep them as a customer. The same is true of your organization. It requires growth of revenue and profit. 12% annually sure would be nice!

What are you doing to outperform last year by 12%?

I use the 12% rule. I apply it to everything. Achieving a 12% increase requires working 12% harder, 12% smarter, selling 12% more, and making 12% fewer mistakes. Here's something to consider...If you put out an extra 1% of effort per month, that equals 12% over the year!

12% can be a chore, but it's also a door that leads to more.

Scott Franko is the President of US Signcrafters & Building Impressions